Privacy Policy
PRIVACY POLICY
Effective Date: August 9 2024 | Last Updated: May 13 2025
1. INTRODUCTION
First Rule Studios LLC (“Publisher”), First Rule Interactive LLC (“Developer”), and First Rule Productions LLC (“Support”)—collectively “First Rule,” “we,” “us,” or “our”—respect your privacy. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard information when you visit our websites, play our games, make purchases (in-app or on our official store), or otherwise use related services (together, the “Services”). If you disagree with this Policy, do not access the Services.
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2. INFORMATION WE COLLECT
2.1 Personal Data
• Name, email address, and billing or shipping address supplied during account creation, purchase, contest entry, or customer-support contact.
2.2 Payment Data
• Transaction tokens or order IDs from Stripe, PayPal, Apple, Google Play, or similar providers.
• We do NOT store full credit-card numbers or CVV codes.
2.3 Usage Data
• Device model, OS version, language, IP address, in-game events, crash and performance logs, session length, referring URLs.
2.4 Advertising Identifiers and Cookies
• IDFA (iOS) or AAID (Android) collected only after you grant permission via Apple App Tracking Transparency (ATT) or equivalent frameworks.
• First-party cookies and analytics SDKs for security, fraud prevention, and feature metrics.
2.5 Third-Party Platform Data
• Achievements, entitlements, or anonymized analytics provided by Apple, Steam, Meta Quest, or other storefronts where our games are distributed.
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3. HOW WE USE INFORMATION
• Operate, maintain, and improve the Services.
• Verify purchases (including those made on our website).
• Personalize gameplay, balance difficulty, and surface relevant content.
• Deliver or suppress advertising depending on your Ad-Free entitlement and tracking choices.
• Respond to support tickets and enforce our Terms of Service.
• Detect, investigate, or prevent fraud, security breaches, or cheating.
• Comply with legal obligations, tax or accounting rules, and law-enforcement requests.
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4. LEGAL BASES FOR PROCESSING (EU/UK GDPR)
We rely on: (a) contractual necessity, (b) legitimate interests, (c) your explicit consent (e.g., ad tracking), and (d) legal obligation, as appropriate.
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5. HOW WE SHARE INFORMATION
• **Service Providers** – cloud hosting, payment, email delivery, analytics, crash reporting, ad networks.
• **Affiliates** – First Rule–branded entities for unified account/support handling.
• **Legal/Compliance** – courts, regulators, law enforcement when required.
• **Business Transfers** – in connection with a merger, acquisition, or asset sale.
We do **not** sell personal data.
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6. ADVERTISING & TRACKING CHOICES
• You may refuse tracking via the iOS ATT prompt or Android privacy settings.
• An in-app purchase of **Remove Ads** disables third-party ads but may not disable platform house ads or cross-promotion unless required by law.
• Our website cookie banner lets you disable non-essential cookies.
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7. YOUR RIGHTS
• **EU/EEA/UK** – access, correct, delete, restrict, or port data; object to processing; lodge a complaint with a supervisory authority.
• **California (CCPA/CPRA)** – know, delete, correct, and opt out of “sale” or “sharing” of personal info; limit use of sensitive info.
Submit requests to: privacy@FirstRuleStudios.com
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8. CHILDREN’S PRIVACY
The Services are not directed to children under 13 (or under 16 in the EU/UK). We do not knowingly collect data from such users. Parents who believe we have inadvertently collected personal data should contact us for deletion.
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9. INTERNATIONAL DATA TRANSFERS
Data may be processed in the United States or other jurisdictions with different data-protection laws. Where required, we rely on Standard Contractual Clauses or equivalent safeguards.
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10. SECURITY & RETENTION
We use TLS encryption, access controls, and regular audits. Data is retained only as long as necessary for the purposes set out in this Policy or to comply with legal obligations.
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11. EXTERNAL LINKS & EXTERNAL PURCHASES
Our games may link to external storefronts (e.g., our web shop). Such sites operate under their own privacy policies; we are not responsible for their practices.
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12. CHANGES TO THIS POLICY
We may update this Policy periodically. The “Last Updated” date indicates revision. Continued use of the Services after changes signifies acceptance.
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13. CONTACT
Email:
Privacy@FirstRuleStudios.com
Mail:
First Rule Studios LLC
324 S Beverly Dr #550
Los Angeles, CA 90212 USA